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About

Practical e-commerce seller support for businesses in India

We help small and medium sellers manage the practical work involved in building and operating an e-commerce presence — from marketplace setup and ongoing account operations to advertising and website development.

Why we exist

Selling online involves more than creating a marketplace account. Sellers often need to coordinate registration, listings, account operations, advertising, and their broader online presence.

The business exists to provide practical, coordinated support across those areas so sellers can work with a clearer process and defined scope.

Meet the founder

As the founder of ANXScale, Pritee Gupta brings hands-on marketplace operations and team leadership experience to the way the company supports online sellers.

Since June 2022, she has worked in seller account management across Amazon, Flipkart, Meesho, and Myntra. Her experience includes catalog and listing coordination, inventory and order workflows, returns, account-issue tracking, performance reporting, and communication with business stakeholders.

In her role as a Team Lead, Pritee has managed teams, planned and allocated work, reviewed delivery quality, supported team members, and handled operational escalations. This experience informs ANXScale's focus on clear responsibilities, dependable execution, and consistent communication.

Pritee holds an MBA in HR and Marketing, complementing her e-commerce experience with formal grounding in people management, customer understanding, and business communication.

  • Marketplace operations

    Experience across Amazon, Flipkart, Meesho, and Myntra.

  • Team leadership

    Work planning, allocation, quality review, team support, and escalation handling.

  • Business perspective

    MBA in HR and Marketing, supporting a people-aware and customer-focused approach.

How we approach the work

Start with the actual requirement

Understand the seller's current situation, priorities, and what support is genuinely needed before defining scope.

Keep the scope clear

Agree on responsibilities and priorities so both sides understand what is included.

Work practically

Focus on execution, organization, and useful next actions rather than unnecessary complexity.

Use technology and data where useful

Use tools and available data to support practical decision-making and execution where appropriate.

What you can expect

Clear communication

Scope, priorities, issues, and next steps are communicated clearly.

A coordinated working style

Where multiple services are involved, the work is approached in a coordinated way rather than as disconnected tasks.

Scope based on real needs

Sellers can use one service or combine services depending on the work they actually need.

A technology and data-informed mindset

Technology and data can make seller operations more organized and decision-making more informed. We use them where they add practical value to the work.

Our focus remains on useful execution, clear communication, and solutions appropriate to the seller's actual requirements.

Looking for practical seller support?

Tell us about your business and the support you need. We'll review your requirements and discuss appropriate next steps.

Get Started